Big Cat
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Jaguar: the Big Cat, Already Losing Its Roar?
With 43 percent decline in the Jaguar sales last July, it was Ford’s biggest brand decline. Following last year’s 30 percent slope, it is obvious that Jaguar, Ford’s luxury brand, hasn’t kept up with the times and has already fallen.
When it comes to style, Jaguar is somewhat left behind. One research found that Jaguar has older buyers than the common luxury car consumer. According to George Magliano, director of automotive industry research at Global Insight, Jaguar is now suffering from an aging audience.
“I don’t think people under 60 are aware of the luster of the Jaguar brand name,” says Magliano.
“This is a difficult market, and people don’t necessarily see the Jaguar brand as a luxury Sports Car any more. And over the last decade the product just hasn’t been there to grab the American consumer.” he added.
Jaguar’s E-type was the icon of the 1960s. The brand was once known to be one of the best in automotive manufacturing. They have engineered vehicles with superior performance, sophisticated design and powerful performance.
What happened?
When Ford bought the brand in 1989, with the hopes of challenging BMW cars (with its BMW antenna), until now, Jaguar hasn’t turned a profit for the company. With American buyers already losing their interest in the luxury brand, series of wrong company decisions and with strong competitors around, Ford’s hopes never came into reality.
With the completed sale of the Aston Martin brand last March, Jaguar and the rest of Ford’s Premier Automotive Group, Land Rover and Volvo, are reportedly for disposing as well. Buyers are in line for these brands including India’s Tata Motors and other British and American private equity groups.
“If Ford is selling Jaguar it’s because they know they won’t be able to put money into the brand to keep it relevant and updated, and that’s probably because Ford really needs to focus on its core product line right now,” says Jonathan Linkov, Consumer Reports’ managing editor for autos.
“Car consumers are fickle, so you really have to stand out with your design these days, and so I think correct way to look at Jaguar is as an example of a brand that has been ignored and not given the funding and support it needed because Ford has had other problems to deal with,” he added.
“When you’re relying on sales of big SUVs and pickups for your big profits the smaller brands are going to get lost in the shuffle.”
Still Ford has hope for Jaguar revival, the 2009 Jaguar XF will be launched this September, with Ford. Let’s hope that this is not one of those erroneous decisions they have made for the big cat.
About the Author
Evander Klum is a Business Administration graduate who hails from Alabama. He enjoys extreme sports and he is also a car racing fanatic. At present, he works as a marketing manager at an advertising agency in Cleveland.
BIG CAT HALLOWEEN!
![Big Cats Collection [Blu-ray]](http://www.rcbgallery.com/media/images/i/51812BSi6gL._SL75_.jpg) Big Cats Collection [Blu-ray] List Price: Sale Price: $29.99 You save: $5.00 (14%)  Eligible for free shipping!Availability: Not yet released See Reviews For This Product DescriptionPowerful. Deadly. Beautiful. Endangered. Animals of incredible strength and skill, big cats are awesome predators that face an epic battle for survival. Featuring the world's most extraordinary big cats, this 3-disc collection captures 5 visually stunning and powerfully resonant stories of majestic big cats from some of the world s best wildlife filmmakers...  |
 Fat Cat Kitty Hoots Big Mama's Scratchy Box Double Wide Purple Sale Price: $9.99 Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionFinally! A scratching solution for you and your cat! Our Scratchy boxes offer a Gen-U-ine Scratch-n-Sniff experience for your cat. That's because our natural and recyclable boxes come with a supply of our Zoom Around the Room Organic Catnip to drive your kitty crazy with Nippity Dee-lite! Big Mama's Scratchy Box is double wide 18 1/2" x 10"... |
 The Last Big Cats: An Untamed Spirit List Price: Sale Price: $14.93 You save: $7.02 (32%) Eligible for free shipping!Availability: Usually ships in 2 to 5 weeks See Reviews For This Product DescriptionWhy are some wild cats able to purr and roar, while others can’t? Which cat is faster—the cheetah or leopard? What can be done to protect these threatened species? You’ll learn the answers to these questions and more in "The Last Big Cats," a engaging overview of the natural history of big cats around the world... |
 Big Cats Collection List Price: Sale Price: $26.99 You save: $2.98 (10%) Eligible for free shipping!Availability: Not yet released See Reviews For This Product DescriptionPowerful. Deadly. Beautiful. Endangered. Animals of incredible strength and skill, big cats are awesome predators that face an epic battle for survival. Featuring the world's most extraordinary big cats, this 3-disc collection captures 5 visually stunning and powerfully resonant stories of majestic big cats from some of the world s best wildlife filmmakers... |
 cute big Kutusita Nyanko cat Deco Tape San-X Sale Price: $7.64 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product Descriptionbig decorative adhesive tape with Kutusita Nyanko cats, trees and flowers |
 My Pillow Pets Cat 18" List Price: Sale Price: $20.27 You save: $4.72 (19%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionA Super-Soft Chenille Plush Pillow. So cuddly you'll never want to put it down! Starts out as your pal, then un-velcro its belly, and it quickly becomes your pillow. Washable on Gentle Cycle. Not Recommended for the Dryer! |
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 Episode 2 Sale Price: $0.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product |
![Forward Thinkers Movers Shakers [Explicit]](http://www.rcbgallery.com/media/images/i/51aitYFuoeL._SL75_.jpg) Forward Thinkers Movers Shakers [Explicit] Sale Price: $5.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product |
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Big Cats $8.7 Prowl into the wild and exciting world of big cats. From lounging leopards to the king of beasts, explore the super senses of big cats. A wealth of facts, combined with dramatic photography, ensures that Eye Wonders are the perfect educational st... |
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The Big Cats and Their Fossil Relatives $17.74 Presents over two hundred drawings of big cats that connect modern cats with their ancient ancestors |
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Big Cats (Paperback) $3.95 Introduces leopards, tigers, lions, and other big cats, describes their way of life, and shows how domestic cats are similiar to their wild relations |
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Big Cats (Hardcover) $10.74 In his latest wildlife book for children, Steve Bloom takes us on an expedition to photograph awe-inspiring big-cat predators?lions, leopards, cheetahs, and tigers?in their natural environments. We follow Bloom as he travels across continents observ... |
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Big Cats (Hardcover) $22.72 Bring on the Big Cats! No tame tabbies, these four big predators, the lion, leopard, jaguar, and tiger, are known for their powerful roars. Kids can prowl through the lion`s to-do list and the tiger`s steak dinner to learn all about the big 4, then mov... |
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Big Cats $6.92 An introduction to lions, tigers, leopards, jaguars, cheetahs, pumas, and snow leopards. Readers will learn such things as the natural habitat of each cat, how these animals care for their young, and how they hunt. Illustrated with color photographs |
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The Big Cat Nap (Hardcover) $15.33 To celebrate the twentieth anniversary of the beloved Mrs. Murphy mystery series, Rita Mae Brown and her intrepid feline co-author Sneaky Pie Brown return with a charming claw-biting tale starring Mary Minor Harry Haristeen. Of course pro... |
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Ng Big Cats Collection (DVD) (3discs) $17.81 This release from National Geographic offers a collection of nature documentaries about the world`s most impressive big cats, following the stories of five different majestic beasts for a long period, observing them care for their young, hunt for their... |
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Carnivorous Big Cats (Hardcover) $25.47 Description not available. |
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Carnivorous Big Cats (Paperback) $10.75 Description not available. |
