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 Handicraft Art Repro Oil paintingwhite Tiger at Canvas $0.01 Time Remaining: 2h 6m |
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 Art Repro oil paintingHorse And White Dog 24x36 Inch no frame $0.99 Time Remaining: 3h 28m |
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 Art Repro Handicrafts Oil paintingstill Life Fruit grape megranate tree $0.90 Time Remaining: 5h 32m |
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eBay Best Match in Practice
As we know, Best Match has changed the way in which your items get positioned in search return lists.
Here are some thoughts on the best way to list items to make sure Best Match treats them favourably in search returns.
1. Use the best keywords in listing titles
You should follow this rule of three: make the first three keywords in your item title those that you think your potential buyers are most likely to search with.
As your item title doesn't have to read like a sentence, this should be possible. For example, let's say I have a reproduction print of a painting called Autumn - 1900 by the artist John William Godward. You could use the 55 characters allowed to create a title such as:
Repro Print 'Autumn' by John William Godward
However, that doesn't use the keywords in the most optimal way.
Let's consider our rule of three. A far more effective way to list such an item would be to put the three most important keywords first. For example, this would be a more effective title for search purposes:
Godward Autumn Repro 1900 Print 140gsm John William 10"x6"
With regard to keywords, it pays to think like a buyer. Research into how your buyers use keywords to search for items, and use the rule of three to your advantage.
2. Use Item Specifics
eBay is developing the use of Item Specifics at great pace! It is clear that Item Specifics are going to become an increasingly important factor in the Best Match algorithm. After listing title and correct categorisation, it is Item Specifics which eBay say has the next most significant effect on Best Match.
eBay says, "List your item's features, attributes, and condition. We use these item specifics to help determine which ones are most relevant to the buyer's search. Don't skip important information, such as Condition. If your item is new but you don't specify it, buyers who narrow their search results to look for only new items won't see your listing."
Gradually you will find Item Specifics become mandatory on all listings, so it would be a good idea to start using them fully from now.
3. Don't keyword spam in listing titles
Keyword spamming means including words in your title that are not directly relevant to the item you are listing. For example, you are selling an unbranded rucksack. IN the absence of a brand name to promote, you come up with this:
Black rucksack fits iPod w/Sony headphones
eBay consider this to be against the spirit of listings. They cover this practice in Search and Browse Manipulation Policy. Breaches of this policy can mean any or all of the following penalties:
listing cancellation
forfeit of eBay fees on cancelled listings
limits on account privileges
loss of PowerSeller status
account suspension.
Avoid keyword spamming in listing titles. It isn't worth the risk.
About the Author
Brian McGregor is an internet entrepreneur specializing in eBay. He publishes the renowned eBay Auction Newsletter - Subscribe here and get your free gift.
Adolphe Alexandre Lesrel Oil Paintings | Fine Art Reproduction
 20X24 inch Gogh Repro Painting He Langlois Bridge at Arles Sale Price: $17.96  Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionThis is not an antique and this oil painting was painted recently on canvas for collection and decoration at homes, offices, hotels or restaurants by one of our contracted artists.  |
 Iwata LS400 SUPERNOVA 1.3 Clearcoat HVLP Paint Gun Sale Price: $769.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionPerfect for clearcoats and general purpose 1.3 fluid nozzle Requires only 10.5 cfm @ 19 psi 600ml Plastic paint cup When Iwata talked about a new spray gun, they decided they needed to be innovative and create something new so they enlisted the help of the world-renowned design firm Pininfarina famous for their state of the art automobile design... |
 20X24 inch Picasso Abstract Oil Painting Repro King & Queen Sale Price: $27.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionThis is not an antique and this oil painting was painted recently on canvas for collection and decoration at homes, offices, hotels or restaurants by one of our contracted artists. |
 20X24 inch Abstract Oil Painting Repro Modern Dancing Sale Price: $27.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionThis is not an antique and this oil painting was painted recently on canvas for collection and decoration at homes, offices, hotels or restaurants by one of our contracted artists. |
 24X36 inch Shishkin Repro Painting Morning in a Pine Forest Sale Price: $29.96 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionThis is not an antique and this oil painting was painted recently on canvas for collection and decoration at homes, offices, hotels or restaurants by one of our contracted artists. |
 20X24 inch Pablo Ruiz Picasso Oil Painting Repro Factory Sale Price: $27.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionThis is not an antique and this oil painting was painted recently on canvas for collection and decoration at homes, offices, hotels or restaurants by one of our contracted artists. |
 24X36 inch Claude Monet Painting Repro Bridge over the Seine Sale Price: $39.98 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionThis is not an antique and this oil painting was painted recently on canvas for collection and decoration at homes, offices, hotels or restaurants by one of our contracted artists. |
 20X24 inch Wassily KandinSky Oil Painting Repro Farbstudie Sale Price: $24.98 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionThis is not an antique and this oil painting was painted recently on canvas for collection and decoration at homes, offices, hotels or restaurants by one of our contracted artists. |
